Every business needs some form of marketing and as we live in the 21st century, the most effective marketing is digital. If you are considering engaging the services of a digital marketing agency, here are a few common mistakes that small business owners often make.
- Failing to research the digital marketing agency– Of course, every agency is going to tell you they are the best and much like any industry, there are good, not so good and excellent agencies. The trick is to choose one with a good track record; do your research, talk to other business owners and if you want the best in the business, check out the services on offer at https://kingkong.co/ca/facebook-advertising-agency/, an award-winning international SEO agency with a very impressive client list.
- Insufficient budget – You can’t expect much with a limited budget; typically, the agency would formulate a plan and quote a price, which might be monthly, rather than a single payment. Take search engine optimisation for example, the web is constantly changing with data being deleted and new data uploaded every minute of the day (and night), which means SEO work needs to be ongoing if you want that high Google ranking (who doesn’t?).
- DIY marketing – Some entrepreneurs think they know enough about digital marketing to carry out the work and save some money. Online marketing is very complex; if it was that easy, every business would do it and there wouldn’t be a digital marketing sector. Talk to Canada’s number one agency; they do things very differently to others and they achieve the best results; King Kong was formed in Australia in the 1990s and it soon became a global organisation, thanks to their unusual approach, which might be called aggressive. The smart entrepreneur has digital marketing covered, with an ongoing budget to forge a strong online presence.
You can enjoy a free digital audit by an SEO agency and they would form a proposal to transform your business for the better. Should you be in agreement, the work can begin; search term research is one of the first things to do. Once you know the top 10 search terms that online consumers are using, you can integrate these key phrases into your web content, which Google will notice.