Creating his own business, an entrepreneur is faced with the need to solve many problems. Creating a logo is one of them. You need to understand that this is not just a beautiful picture, but a way to express yourself. The logo should attract attention and be remembered by consumers.
The logo is the advertising face of the company, so you should take the process of its creation seriously. For a start-up company, an excellent option would be to get an image with minimal or no cost. In this article, you will learn how to create effective logos with minimal investment. For example, using the Turbologo online constructor.
What is a logo
A logo is a compact graphic mark that represents a specific company, organization, brand, product, website, or individual. The main tasks of modern logos are their recognition and memorability among the target audience, a good image of this type should be, at the same time, original and easy to remember. Today, there are a huge number of logos in the world, so creating a unique and effective sign will not be an easy task.
The scope of their application is truly extensive, you can create a logo for the site, for placement on printing materials, products and their packaging, signs, billboards, etc. Ideally, these signs should be present next to every mention of your company in order to be associated with it by default in the minds of consumers.
Even when the logo does not have a font accompaniment (only a picture), it still creates a strong association with the brand. Therefore, its quality must be exceptionally high, because a poorly designed logo will not only not be remembered, but will also leave a negative impression on your customers.
3 ways to create a logo
We have identified the three most “economical” ways to create logos:
- Develop a logo yourself by drawing it;
- Use the help of an online constructor;
- Create a logo in the Turbologo online generator.
Let’s get acquainted with each of the above methods, describing their advantages and disadvantages. In addition, we indicated the approximate amount that will need to be spent.
Draw yourself
In this case, it all depends on you. You are the author and executor of the project.
Advantages:
- You do everything yourself, so the control over the process is entirely yours;
- By choosing this method, you will not spend a penny on creating a logo.
Disadvantages:
- If you are not a talented artist or designer, chances are high that you will not create something worthwhile;
- If you plan to work in a graphics editor, you will need to master its functionality.
You will need 0$.
Creating a logo in an online generator
The online editor offers users a whole palette of colors, a large assortment of fonts and pictures. Therefore, in a sense, it is not inferior to the well-known Photoshop. Using all this, you can get a good logo.
Advantages:
- Basic editor functions are provided free of charge;
- Endless scope for fantasy.
Disadvantages:
- If you do not have design taste, it is unlikely that you will be able to develop a logo that is attractive to the target audience;
- You need to be able to use the functionality of the editor, otherwise the result of the work is unlikely to please you.
- Making minor edits is not possible.
You will need about $20-50.
Turbologo online generator
If you decide to create a logo, then you know the name of your company and its scope of activity. You will need to provide these details in order for the service to provide you with several logo options. You can customize the color, shape and other design elements. If in general the logo suits you, but there are nuances that need to be corrected, you can do it yourself.
Advantages:
- You will have several ready-made combinations at your disposal, which you can use immediately, or modify if you wish;
- You will need to pay only when you get the desired result;
- You get full control over the process;
- It will be possible to create a logo promptly;
- Users can make edits;
- You can save the mock-up without paying for it to ask the opinion of colleagues whether it is worth buying this particular logo.
Disadvantages:
- The logo that was designed by the online service will not be as original. Like the one created by the designer;
- Minor edits are not available.
You will need from $10.
For long-lived companies, whose budget is almost unlimited, it is preferable to use the services of design studios to create a logo. High costs will pay off the result, which will turn out in the end.
Start-up companies may not have a lot of money to allocate them to create a logo. In this case, the Turbologo online constructor is suitable. This is the fastest and most affordable way to get a good logo.
We wish you success in creating and promoting your brand!