Are you looking for ideas on how to create a trade show design that will “wow” people? Do you want to create trade show exhibits that are so inspiring, they gravitate people towards them? If so, then you need to see as many different trade show designs as possible.
Doing so can help you generate ideas for your booth. You can pick and choose different features to incorporate into your design. The result will be an aesthetically pleasing trade show booth that converts!
See below for an in-depth article on the most inspiring designs that you should consider for your upcoming trade show rental.
1. Interactive Games
Sometimes all you need is a way to bring in the customers! Half of the struggle at trade shows is finding a way to attract customers to your area. With so many different options out there, attendants are almost overwhelmed.
You need a way to stand out from the crowd, and doing so might not be as difficult as you think. You can set up cornhole (bags, for some of you) games to show attendees a fun side to your brand. You can even kick things up a notch by offering prizes to the winners of the match.
Think about what you’re trying to accomplish at your event. If you’re trying to create brand recall, then interactive games are a great way to do it. You can design your booth with an open concept so that everyone can see that your area is a fun hangout spot.
Even if they never step foot in your trade show booth, all attendants will walk away from the event with a distinct image of your company’s logo in their head. The next time that they need your service/product, they’ll give you a call first, since you seemed personal and trusting at the trade show with your fun games.
2. Makeshift Coffee Spot
Speaking of cool hangout spots, where is the number one place on this earth for blending a social environment with business? The local coffee spot, of course! It’s a concept that any businessman or businesswoman can get behind.
Why not use that as inspiration for your trade show design? You can incorporate different small booths that can also function as tables. Set up a little coffee stand where people can get a free cup, sit down, and talk with you and other attendees. The coffee alone will be enough to entice them.
Once they’re inside your booth, you can capitalize on it by adding features like TV screens with a short movie that tells your brand’s story.
If you want to go above and beyond for your guests, then you can even install a little stand to give away bagels, donuts, etc. There are a million ways you can go with this concept.
Just remember: every trade show design feature has to have a purpose towards your end goal. Make connections; build business relationships; set in-person meetings with those that are interested in B2B sales with your brand.
3. Small and Vivacious
Who said you can’t go all out for a small booth? We beg to differ! In fact, that might be all the more reason to make your square footage count for the event.
The basic concept is simple: set up a booth and backdrop setup as you would for any other trade show event. Now, it’s time to get an experienced trade show booth designer to help you make that thing pop from show to show.
Click here to see exactly what we’re talking about. The small Smooch booth in the link provided is the perfect example of how to maximize your space. it’s the kind of design that makes everyone perform double-takes when they walk by it.
Once you have the trade show design down, it’s all about creating marketing collateral and promotional items to match it. Once you do that, you have a recipe for success!
4. Enclose the Space
Perhaps you want to defy the odds and set up something that’s fully enclosed. This is what many trade show experts refer to as the “Venus flytrap effect”.
An enclosed space gives off a subliminal appearance of exclusivity; kind of like a club that you can’t get into unless you’re a VIP. As soon as they feel that something special is going on behind those walls, they’ll want to check it out.
Once they’re inside your space, you’ve got them hooked! It’s a great way to improve your ROI, almost ensuring you get contact information from anyone that walks in.
5. Go Modular
You don’t need to install a big bulky booth if you don’t want to. In fact, you might have more success with a modular exhibit, which allows you to expand or contract your layout as needed.
Trade show designers use a plethora of features—such as banner stands, accessories, displays, and literature stand—to create an attractive design.
Here’s the best part: it requires almost zero assemblies. All the features in a modular display design are lightweight and compact, making them easy to transport and store for the next trade show event.
Use These Trade Show Designs to Your Advantage
Now that you have seen an in-depth guide highlighting many different trade show designs and ideas to incorporate into your layout, be sure to use them to your advantage.
Take the time to assess your brand and how you can use it in your trade show design. Be sure to browse our website for more articles on trade shows, as well as many other topics that you’ll find helpful.