You may have heard the term “influencer marketing” thrown around a lot lately. What is it, and do you need it for your business? Influencer marketing is a form of marketing that involves working with key individuals who influence potential customers. These individuals can be bloggers, social media stars, or even celebrities. They can help promote your products or services to their followers, which can result in more sales and conversions.
Types of Influencer
Often, many businesses who think about influencer marketing picture Kim Kardashian or Victoria Beckham. In reality, there are many different types of influencers, and they don’t all have to be celebrities. Here are some of the most common types of influencers:
Micro-influencers: These are individuals with a smaller but highly engaged following. They often specialize in a particular niche or industry, which can make them more relatable and trustworthy to their followers.
Macro-influencers: These are individuals with a large following on social media, typically in the millions. While they may not have the same level of engagement as micro-influencers, their reach is much larger.
Nano-influencers: These are individuals with a very small following, typically fewer than 1,000 followers. They are often considered to be more relatable and authentic than larger influencers.
Celebrities: These are individuals who are well-known to the general public, typically because of their work in television, film, music, or sports. While they may not have a large social media following, their reach is much larger than that of micro- and nano-influencers.
Now that you know the different types of influencers, you need to determine whether or not influencer marketing is right for you. At this point, we should note that you don’t have to go it alone because many digital marketing agencies help with influencer marketing – as an example, King Kong agency now services Denver.
Benefits of Influencer Marketing
Now that you know that there’s an influencer for everyone, it’s time to look at the benefits of influencer marketing.
Increased brand awareness: When done correctly, influencer marketing can help increase brand awareness and reach. With an influencer in your field, you can tap into their ready-made audience and grow yours in the process.
Builds trust and credibility: Because influencers are trusted voices in their respective industries, working with them can help build trust and credibility for your brand. If an influencer mentions your product in a video, you will instantly gain credibility. Suddenly, you’re a recommended brand, and buying products from you isn’t so much of a risk.
Generates leads and sales: In addition to growing your brand’s reach and awareness, influencer marketing can also lead to an increase in sales and leads. If you partner with an influencer who has a high-quality following, you’re likely to see a bump in traffic and conversions over time. The more engagement the influencer receives, the bigger the impact on your performance.
Improves SEO: Partnering with influencers can also have a positive impact on your SEO performance. By working with an influencer, you can get your brand name and website in front of a larger audience, which can help improve your search engine ranking. In addition, the links that you receive from an influencer can also help improve your SEO.
This is a long list of benefits, but will influencer marketing work for you? It depends on your business, but if you have a product or service that could use some promotion, it’s worth considering. Just be sure to do your research and work with an influencer who is a good fit for your brand. After all, you don’t want to get dragged into drama when your chosen influencer hits the headlines!