Due to its primary focus on social news aggregation, Reddit refers to itself as the front page of the internet. The core function of Reddit is that users submit content, and then others upvote or downvote it, making certain threads more popular than others. Due to this hierarchical system, you can find out what the internet’s most popular content is by opening up the Reddit homepage.
But, if you’re looking to market to your customers with the platform, you’ll need to take a deep dive into the platform first. There are some important fundamentals to consider, such as Reddit video ad specs, for example.
Let’s take a closer look at how to reach your audience in this guide to Reddit marketing in 2023.
Rule 1 – Become familiar with the platform
While Reddit is easy to use, it can be tricky to understand the platform’s etiquette. If you interact incorrectly with other users, you might end up struggling to make a presence on the platform.
The Reddit community brings together people for particular reasons, such as hobbies, social goals, or fun, and it’s critical to keep that in mind when creating content for the platform.
Rule 2 – Go all in
Once your Reddit account has been created and you’re familiar with the platform, it’s time to start interacting with the community.
Often, marketers begin their self-promotion right away, which won’t get you too far on Reddit. Originality and uniqueness are essential for your posts, so it’s critical that you remain authentic throughout your posts, including by engaging with relevant niche audiences.
As such, marketers need to go all in with their input and presence on Reddit, instead of making half-hearted attempts at occasionally posting generic content.
Rule 3 – Tow the line
After registering, read the rules before posting or leaving a comment. “Reddiquette” refers to specific dos and don’ts, which are available on the site. Before you get started, read and fully comprehend Reddiquette before posting or interacting.
Rule 4 – Consistently share unique content
The best way to market on Reddit is through valuable and exciting content. Adapt your content exclusively for the platform and participate in discussions with other users. Make sure to stay active and remember that this is a long-term project.
Rule 5 – Build a Reddit ads campaign once you are ready
Once you’re ready to get started, building a campaign is similar to other social media platforms. You can use different kinds of content, such as photos, videos, or text, within your ads. You can also utilize different placements on the website, including within specific subreddits to engage with niche audiences.
The Best Reddit Content
As with all social media and online platforms, certain content is a better fit based on the format, the users, and the nature of the platform. Remember to focus on the following types of content for maximum effect on Reddit:
Video content
Video is a great way to engage with your audience on Reddit, especially if you share relevant and engaging content.
Images
While less engaging than videos, images are still a great way to stand out on Reddit and explain your ideas in a concise but compelling way.
Text
Posts and discussions on many subreddits focus almost exclusively on text. Redditors often prefer text over images for their in-depth content and thought-provoking conversations.
Blogs
While you can share links, keep in mind that many Redditors dislike blog spam. The subreddits where you choose to share your blog posts need to be highly active for you to be the exception.
If you still want to share the information, but don’t want to risk linking to your blog, try posting your content as a Reddit post instead of linking to your site.
Ask Me Anything
These threads are called “AMAs,” and they invite Redditors to ask a person any question they like. AMAs are an excellent marketing tool for brands and individuals who have a unique story to tell or who have a considerable reputation. In addition, subreddits focused on particular interests often host AMAs, such as r/IAmA.
News content
Breaking news can be quickly shared on Reddit because of the speed of the internet. Sharing timely information can make you popular in communities tied to timely topics (politics, video games, movies, etc.).
In closing, you need to remember that Reddit keeps it as authentic as possible, which is sometimes at odds with some social media marketers’ inauthentic and forced methodology. If you keep it informative, genuine, and ultimately honest, you’ll get some excellent results. Don’t forget your Reddiquette!