Marketing on Facebook is a lot like marketing anywhere else. It’s not about what you say; it’s how you say it and who your audience is. The more time you spend understanding the nuances of your target market, the better ads you’ll be able to create that will resonate with them. At Facebook marketing in Singapore, we work with our clients to create engaging content that speaks directly to their needs and wants. Whether your goals are sales-related or just want people to know more about who they are, Facebook marketing in Singapore has an option for everyone.
Write to your audience
By making sure that you write all of your content focusing on the target market, you’ll be able to better position yourself as a thought leader and authority in your industry. Don’t try to be someone else: It’s far better to communicate who you are and what makes you different than trying to emulate another business. Be true to yourself and post what interests, motivates, or entertain those you’re trying to reach. Only then will people see the real value in what you have to offer them.
Make it easy for friends
If someone is going out of their way to help promote your material by sharing it with their network, make sure they can do so easily.
Provide lots of share options
There are numerous ways to make your content easier to spread: You can include social sharing buttons (such as those from AddThis); create a unique Google+ graphic that includes the title and author’s name; and even try creating an infographic, which is especially effective if it’s filled with data or rich in pointers.
Link back to your website
You’ll want to use other sites, such as Facebook and Twitter, as landing pages for any links that you want people coming back to absorb more of your information rather than going straight through to your site so they know where else they can find you online. Since Google has announced its intent to start giving preference search results to websites that have linked back to them, the impact of having a strong link profile has increased significantly. This means you’ll need to increase your sites’ link profiles to succeed on search engine rankings.
Promote content beyond your normal spheres of influence
One of the most effective ways to drive new traffic is through guest blogging on relevant industry blogs and websites. It can be difficult to get into some publications without an editor’s introduction or previous publication history with them if you’re new. But it’s not impossible—if you can show that what you have will strongly benefit their readers, there are still outlets out there that will welcome an offer for content from you. You may also try approaching other businesses in complementary industries who are known for being active on social media, and ask if they are interested in cross-promoting your content.
Build an email list
Email lists are still one of the most effective ways to drive traffic to a website or blog without worrying about the algorithm updates that Facebook has been making over the past several years. As long as you’re adding value with what you’re sharing every time someone subscribes, people will keep coming back for more—the only real issue is getting them onto your mailing list in the first place. You can do this by writing guest posts on other blogs with affiliate links which create leads/subscribers, hosting webinars which you promote through your list, etc.
Get listed on major directories
You should get on Google+ Local, Yelp, Facebook, and Bing Places to make it easy for people to find you online. It’s essential to have your website information listed correctly and have citation sources that are trusted by the search engines whether you’re looking into getting press releases done or reaching out to local bloggers.
When it comes to Facebook marketing Singapore, you should always try and use an ad as personal as possible. By using a personalized message in your ads, the person on the other end will feel like they are being spoken to directly. This can be done by including their name or something else about them in the post itself. It’s important not only for building rapport with potential customers but also because people who see a more personal ad tend to respond better than ones without any personalization at all!