TikTok is one of the world’s favorite social media sites for the last several years. With more than 800 million active monthly users globally on TikTok, two billion downloads so far, and one of the most downloaded non-gaming applications, we are certainly NOT recommending passing on this increasingly popular social media network.
The fast, easy-to-digest format is mainly attractive for Gen Z while also producing waves with older Millennia. That implies TikTok may be an efficient digital marketing approach for companies, now and in the future, to engage with two of the biggest customer segments.
We now propose that authority be created in this area before it gets saturated. We loathe saying, “We said that!”. Like any marketing endeavor, a sound plan is essential. A short introduction to utilizing TikTok for business in 2021 is provided here. Lear how to download tiktok videos without watermark using tiktool.org.
Who is the Target Audience on TikTok?
If the target audience of your business comprises people aged 13-30, TikTok is the social network that you need to adopt. Globally, the bulk of the monthly users of the app are between the ages of 16 and 24.
Gen Z is regarded as a trendsetter and accounts for 60% of TikTok subscribers. Next year, Gen Z will include 74 million individuals in the United States, the biggest generation of them ever. Although Gen Z represents a significant number of consumers, demographics of age continue to increase. Right now, everyone appears to be on TikTok!
5 Brand Promotion Techniques by Leveraging TikTok
1. Conduct Hashtag Challenges
Hashtag competitions have become a part of contemporary social media society. These will continue to develop and thrive in 2021, providing fantastic possibilities for businesses to engage with consumers.
Sponsored and organic “# challenges are the two main kinds of hashtag challenges. A sponsored challenge is a branded hashtag created by a company to encourage customers to engage with it in some way.
The 2019 #EyesLipsFace challenge, which encouraged TikTok members to show off their looks, was a triumph for E.L.F. Cosmetics. The #FlipTheSwitch challenge, which drew celebrities such as A-Rod and J-Lo, was a natural viral challenge.
To expand their TikTok brand marketing, businesses should explore both strategies. Make a strategy for creating branded challenge campaigns and be prepared to participate in organic challenges when they become popular.
2. Collaborating with Influencers in their Domain
The independent voices of normal joes and janes have gained greater attention since the start of social media than the traditional brand ambassadors who have forced the brands to draw attention from well-established celebrations to rising and independent influencers on social media platforms.
These influencers are dedicated to certain businesses or domains that make them an easier-to-reach niche audience that promises a greater percentage of conversions.
They trust their supporters, which removes attempts by the brand to create a trust (although it is still necessary) and makes it easy for them to reach their most desirable clients.
While they had to uncover the correct clusters of potential customers formerly, marketers now merely need to identify influencers that are directly linked to their business. Once established, the postings of these brands promoters will create enormous commitment.
3. Leverage user-generated Content
The material produced by the user is arguably the most effective but least trampled route to successful social media marketing. This is most certainly because it’s very new and people are still cautious about providing consumers the freedom to develop brand content.
However, a number of successful campaigns like Guess on TikTok demonstrate that user-generated content can keep people talking about a brand for days only if it isn’t completely controlled by the company.
As stated before, creating content on TikTok is extremely simple, which is why many more individuals are ready to get in the truck.
These conversations on social media may lead to a greater knowledge of the brand and more reach to new societal groups – groups who have not heard of the company other than their friend’s cousin who has a video on TikTok.
4. Creating Customised Channel Stickers
An interactive interface, such as stickers, is one of the simplest methods for businesses to connect and communicate with their audience. Brand sponsored animated stickers are not new since they are frequently featured in large numbers on Instagram, Facebook, Snapchat, etc., but they cannot function in a new platform anyhow.
During one of the campaigns, Pizza Hut used bespoke stickers, showing their brand colors, such as the trademark red hat, sun lenses, and their storefront as stickers to accessory their video.
The result? Users adored it! Videos using Pizza Hut stickers have been streamed more than 1 million times.
5. Posting Relatable Content
Instead of searching for how to buy TikTok followers, do understand that influencers became popular because they were ordinary people with regular lives who decided to share theirs with the world.
Because these individuals were not typical celebrities, they were able to resonate well with the public. Their struggles were not the same as those of the big-shot celebrities.
This section of TikTok became even more popular after the regular Joes and Janes started creating videos that are about being micro-influencers.
Their content was also more relatable than those of the influencers who made them famous. This is because the more people trust them, the more conversions they can make.
The popularity of TikTok has increased throughout the past several months! However, just 4% of US social marketers are presently using TikTok’s capabilities. Gen Z will be the biggest generation in the near future!
This market searches for genuine, engaging, and entertaining content. Using a social platform that really knows the thinking of your audience is an important tool. TikTok enables your brand to connect in new and interesting ways with your audience. Now is the moment to use TikTok in your marketing plan.