The escape room was created in Japan 15 years ago, and in the 2010s it started to spread all over the world.
The escape room business is creative and can bring high profits.
Escape rooms are suitable for all ages. They are ideal for corporate and team-building events. They are an opportunity to practice teamwork and problem-solving.
Escape rooms can be a great way to use your free time, take a break from technology, and spend quality moments with family and friends.
Today you have impressive rooms which have raised the ladder of escape rooms to a higher level. Puzzles use electronics, and players progress through multiple rooms. You have hidden compartments or secret doors somewhere.
Some rooms use movie concepts, which is a good way to differentiate yourself. In this case, you should have the consent of the copyright owner.
So to make escape rooms a long-lasting business, provide players with challenge, uniqueness, and fun.
The market is heavily saturated, which has led to the closure of locations in some places. The competitive pressure is heavy, and ticket prices are falling. At the same time, the cost of creating an escape room has increased.
But as in everything, in the escape room business, quality is the most important. Quality escape rooms will be on the top, while mediocre ones will sink.
If you have chosen a job in this industry, it means that you love games a lot. We will give you some suggestions on how to improve your escape room franchise, and how to use the creativity of this business to make a profit.
- Hosting Team Events
Connect with companies. Their teams come in larger groups than the average booking, so you need to be well prepared. Set up a landing page for companies on the home page of your site. That way, they’ll see is that you offer corporate events. Use Google Ads and Facebook ads or target potential customers. One good way to connect with companies is through the LinkedIn network.
- Outdoor Activities
If you are limited in space and cannot host a large number of participants, consider the outdoor option. Outdoor escape rooms are a combination of a treasure hunt and an escape room. Players explore a selected location using GPS hotspots. They explore places in their city, discover clues and solve various puzzles to solve the mission before time runs out.
- Good Marketing
Marketing is a big factor in the success of an escape room. So, you need to have a website that offers a booking facility. You must be present in search engine results. Aim to be the first search result. Spend some time researching what others are doing and experimenting with new marketing techniques.
- Escape Room Quality
Invest in quality design and details to spark players’ imaginations. Create an imaginative story that will engage all the players’ senses. If a room turns out to be too easy or too hard, you’ll have to modify it, and that costs money. Those who do not want to take risks can opt for an escape room franchise. Apart from the cost, an escape room franchise also saves the time you need to design your escape room. Benefit of a franchise is name recognition. Franchises have already proven to be successful, and you will not be at a loss.
- Forward Thinking New Rooms
People always want something new and better than what they have already tried. To keep the players, you will need more rooms with different scenarios. Today, you can easily buy ready-to-assemble rooms. And you can also create your own story, which is a rather time-consuming process. You must have an original story and challenging tasks. It is important to pay attention so that the tasks are neither too difficult nor too easy so that the players do not become frustrated. You can have a room at the bottom of the ocean, but only if it is interesting and innovative will it be a real hit.
Escape rooms can be adapted to any space. Look to be close to the city’s popular attractions and public. It doesn’t have to be in the city center. Escape rooms are not stores or movie theaters, foot traffic is primary here. The place should be accessible by car and public transport. and it would be good to provide parking. That way you will have a constant flow of customers.
- Good Customer Service
Choose your employees carefully. Customer relationships should come first. You can’t hire someone scowling and listless to a place where a smile should reign. People come to escape rooms for fun, and employees are there to contribute to that. An important skill is an ability to calm the player down if technical errors occur. Offer your players a sincere apology and reward them with a discount. Maintain your reputation and your players’ satisfaction.
Something is trending right now. In a year, people will be looking for something new and different. If you want to survive and progress in the escape room industry, you have to offer something better than everyone else. You should constantly offer something better than when you start.
If you want to stay competitive in this industry, it is important to follow trends and market developments. Use your imagination in decorating the sets. Throw in more challenges to push players out of their comfort zone. Use scents, music, or whatever you can think of. The more love you put into this business, the more you will contribute to the flourishing of your escape room franchise. Think of business as play and have fun with your players.