It is hard to believe that Instagram and business do go hand in hand!
There was a time when Instagram was only known as the ‘safe haven of the influencer clan.’
However, now Instagram is also expanding to make way for others who are opening their Instagram accounts for the sole purpose of business expansion.
So, let’s say that your first choice is Instagram; there are still a few technicalities that you have to be aware of.
Plys, you have to understand exactly where the views, likes, and follows come from.
All in all, get an idea of human interaction and how to take viewers’ feedback into consideration.
Wait, are you getting overwhelmed?
Well, you do not have to, as we’ll discuss the pointers that will take you from an Instagram marketing noob to a pro!
So sit back and take notes on how to get likes on instagram.
Instagram’s Popularity Among Marketers
In recent years we are seeing Instagram’s popularity growing among marketers. It is surpassing the Facebook digital business reputation, and here are some of the reasons why-
– Instagram gives a much better opportunity to focus on creativity than any other social media. For example, you can create your own unique board with just your Instagram page.
– The following is a much bigger deal on Instagram than any other platform because the more followers, the more you are growing.
– Due to the influencer market increasing every day, there is an advantage of following the trend, which can exponentially help your business.
Instagram For Beginners
If you are just starting with your Instagram marketing, then you do not have to explore everything, but here are some of the things you can do or use some of these features to get the most out of it.
1. Stories For Storytelling
No, Instagram stories aren’t something used to give meaningless anecdotes of your life. On the contrary, it can be very well used for your business.
Stories are ways in which you can walk to your follower’s level and humanize them.
Post stories about your work, the behind-the-scenes, the people who have made it possible. Stories help you to be transparent with your job.
2. Instagram Surveys
You can conduct Instagram surveys at any time!
You can use features like questionnaires, votes, and live sessions. You can even create groups with your followers and talk about the business to gain their insights.
3. Instagram Communities
Instagram communities are another form with which you can interact with your potential customers.
These are groups created with a united cause, over here, the cause being your small business.
Customer feedback is what is running the marketing industry today, and we are all for it.
What better way to get customer feedback!
4. Aesthetic Feeds
Choose your own color palette and aesthetic and make your Instagram feed with every compliment.
Whether you are going for classic neutrals’ vibrant colors, ensure that there is a uniformity to it, or else the haphazard look could be very eye-catching.
Not in a good way!
5. Makes Your Post Engaging
It is not just about the pictures and the colors!
A catchy headline or a very interactive post with links and hashtags can also attract a lot of followers.
Thus, work on an overall presentation whenever you are posting.
6. Make Your Profile Professional
The first thing you need to do is make your profile a business one, and then start giving a professional touch to the Instagram page.
Put all the right information in the bio, use link breakage, and brand deals. This will give it a separate feel from a run-on-the-mill Instagram page.
7. Link Your Website
Social media is one of the best ways to SEO optimize your business as well!
You will get much more traffic from your social media than your website. So, if you want to be in the good names of Google algorithm, link your website to the page.
This might help your website to rank!
Now that you have received the beginning insight about Instagram marketing, it is time to expand and prosper.
Instagram is the most trusted marketing platform by experts. Thus, you should never stop learning.
However, it is the experimentation that will make you learn.