77% of the people who have decided to change their career find themselves happier. 65% report being more satisfied, less stressed, and more fulfilled. Changing a career is stressful, but it’s certainly worth it. You may experience financial insecurity due to a period of search for a new position or a hardly satisfactory entry-level salary. Making a career change will fill you with doubts. Was it the right decision? Will something come out of it? If you consider a change into the world of digital marketing, you will doubt whether it’s a good industry to get involved in. We’ll try to help you find an answer to the last question.
Digital Marketing Offers a Fairly Easy Entry
Landing a job in any field with no prior experience is always a challenge, but it may be less so in the field of digital marketing. The demand for specialists is high. The industry keeps expanding and clients spend more and more on digital campaigns. Formal education is not a standard and everyone seems to believe that it’s best to have skills rather than formal qualifications. As long as you’re willing to accept a junior or assistant position, you’ll have a good chance of getting your foot in the door.
You’ll Keep Learning
Not needing formal education doesn’t mean there’s no knowledge to grasp. On the contrary, you’ll find yourself constantly learning, because digital reality is not cut in stone. Change in digital marketing is constant. Once you take your first digital marketing online course, there always will be a reason for one more. Learning, following the marketing trends and attending business conferences may be crucial for your success. Is it your cup of tea?
You Don’t Need to Specialize the First Day
Digital marketing is probably a broader field than you realise. Specializing in one particular area will be quite necessary. Having said that, there are still many job posts that combine bits of everything. Running a campaign from scratch requires versatile skills. It’s a great opportunity to see where your strengths are. You can create content, blog posts, social media campaigns, newsletters, or SEO copies. Alternatively, you may discover you prefer the technical and analytical side of marketing, dealing with statistics, goals, targets, and conversion funnels.
The Money You Can Earn
Specialists in digital marketing can afford a comfortable life and a degree of financial security. It depends, but there is money in the industry and you can get your piece of the pie. What is more, the high demand for skilled professionals puts candidates in a very favourable position for further salary negotiations.
You’ll Have Something to Write Home About
Marketing is a fast-paced and fast-changing field. If you’re lucky, your days at work will often look very different, and you’ll always have a story to share with your close ones. You’ll experience working in a creative environment, surrounded by creative minds. It can be a vibrant, inspiring community of people of all backgrounds.
No one can tell you whether digital marketing is the right choice for you. One has to trust their gut feeling. For many working in digital marketing, it is a dream job with benefits that extend beyond the role itself. As long as you’re searching for your path, you’re taking a step forward.