Before starting a business in Sydney, you have to make sure that you plan everything out, from the number of employees to the type of product or service you want to provide to Sydneysiders. You also have to figure out the top businesses that you will be competing with, including Salesforce, Cisco Systems, and Deloitte, to name a few.
If you are still planning your business, you should hire other third-party organisations to help you out, like SEO Sydney services. Many companies and businesses rely on SEO because most users are always on the internet. But before you hire them, you should know about the different misconceptions about SEO to give you knowledge on what to expect.
- More Keywords Means Better Ranking
One of the most well-known SEO misconceptions that some businesses in Sydney still believe is that more keywords will boost your website to the top of search engine results at a moment’s notice. It was a widely used technique that many businesses kept doing since search engines usually looked for website content that contained all of the necessary keywords.
But since search engines were still not optimised before, many websites within Sydney took advantage of its flaws and incorporated tons of relevant keywords into single website content. Nowadays, it is not a viable method because search engines will consider it spam and put you at the lower search engine rankings. Web design is also responsible of ranking, you should try Web Design Adelaide for a responsive web design and development.
When you start creating website content, make sure that it only has enough keywords to make it sound spammy. If you want to place multiple keywords, make sure that they are different and place them strategically all over the content. However, you should be able to create quality website content with the expertise of SEO Sydney services.
- Use SEO Once and Your Business is Set
The second SEO misconception your business in Sydney should remember is that doing SEO once will not give you the desired results you were expecting. In some cases, businesses get the best results on day one because their SEO agency did their jobs perfectly. But after a few days, the business stopped using SEO, which led their business to spiral downwards.
Also, you should note that SEO is a never-ending system that will keep changing its algorithms to ensure that all sides stay happy. If you want to get in touch with an SEO agency in Sydney, ensure that you are willing to work with them for a long time. There are even some businesses that hire SEO experts internally to focus on the business’s SEO every day.
- Get More Links to Rank Up in Search Engine Results
Another method you might have heard of from other website owners in Sydney is placing more links into your content to rank up higher. The method was also another favourite for many websites back in the day because it fooled search engines into thinking that it contained tons of reliable, high-quality links.
Unfortunately, you can no longer place many links into a single content, especially if they are unreliable. Some businesses in Sydney even use Black Hat SEO techniques wherein they would buy quality links, which is a direct violation of Google and other search engine rules. And if you want to place links, ensure that they are also related to the content.
Do not forget the different SEO misconceptions so that you can avoid them and achieve positive SEO results.