What do you think of when you hear the word “postcard”? Chances are, if you’re like most people, your mind is flooded with pictures of a quaint little cabin nestled deep in the forest or maybe an inviting lake-side cottage. By thinking this way, though, you might be missing out on getting a sale. Postcards are not just for vacation getaway offers.
Postcards are one of the most effective ways to reach thousands of potential home buyers. But is your card being opened and read often? If you aren’t seeing the results you want from a postcard, there is probably room for improvement. Below are a few helpful tips for real estate just listed postcards.
- 1. Personalize Your Postcard With The Home’s Unique Features.
An easy to miss step for making just listed postcards work effectively is personalizing them with unique features about the home itself. For example, suppose you’re selling a renovated home that features granite countertops and stainless steel appliances. We’ll obviously those are areas of the house you’ll want to highlight. Consider hiring a professional photographer to best capture your listings best features.
- 2. Tailor Your Postcard to Your Market
Your just listed postcard should be tailored to your market’s needs and wants. If you’re working in an area where the potential clientele is mostly single families, sending postcards with single bedroom condos won’t be very effective
Ultimately. you want your postcard to scratch the itch. You want your client to fall in love with their next home; don’t show them something that makes them think about what’s missing.
- 3. Keep Your Postcard Simple
A realtor postcard doesn’t have to be complicated. You should include a compelling photo of the home, as well as some quick stats of the property – price, number of bedrooms and baths, location and any other details that would entice someone interested in the property.
Make sure your contact information is easy to find and that it includes a link to your website. The more engaging your card is, the more likely someone will want to learn more about it. Customize your postcard for every listing.
- 4. Write Clearly
Your fonts should be easy for people to read, and you should use plenty of white space so everything is easy on the eyes. Avoid using tiny fonts or writing in really light colors because this can be hard for people to read. Make sure you include all the information they want, such as price and availability, on your postcard, so they don’t have to try and guess what they need to do next.
When you submit to a just-listed postcard campaign, it can be exhilarating and nerve-wracking all at the same time. The fear of missing out on potential business is always present, but you can minimize the risk by staying educated about executing these campaigns properly. Follow the tips above, and you will find success in running a postcard marketing campaign.