With such a broad range of factors influencing digital marketing, it can be difficult to know where to begin when hoping to achieve your desired results. Online PR and article seeding are both great ways to improve your brand visibility, and we take a closer look at which one is best suited to your business.
Whether you’re sharing content, selling a product, or informing users about a particular subject, there’s no getting away from the fact that all websites require a decent audience. Digital marketing is the process of creating and maintaining your audience, and it is reliant on reaching users and improving your website’s PageRank. This helps you appear higher up in search engine results, and good digital marketing is key to your success.
Online PR
There’s a lot more to PR than just digital press releases. Rather, online PR is all about communicating with your audience and potential customers about your brand in an attempt to improve its reputation and general visibility. Online PR is different from traditional PR, as it focuses on communicating via the Internet and social media. Historically, PR was about communicating with customers through the likes of TV, radio, and newspapers. Although online PR companies still target traditional communication options, the diversification of potential channels for modern PR firms means that online PR has a much broader scope than was available to agencies in years gone by.
What’s more, while online PR does incorporate social media marketing, it’s not the sole focus of online PR. Effective online PR should include social media platforms, blogs, awards & events, relevant websites, news outlets, and an effective SEO strategy. For PR to be effective, it also needs to include the likes of content creation, marketing, relationship building, and link building, all of which contribute to the online growth of a company in the present day.
Article seeding
Article seeding focuses specifically on link building, which is the practice of planting blogs on external sites which contain a link back to your own website. Article seeding is a marketing approach that is focused on building a network of links to bring organic traffic to your website while boosting your site’s credentials with search engines. As a result, article seeding can enhance the visibility of your brand and the credibility of your backlink profile, making it an important aspect of any SEO strategy.
But it’s important to get article seeding right, and your articles need to be seeded on trustworthy sites that are topically relevant to your brand. Seeding articles on websites with poor quality or irrelevant content can actually harm your Google PageRanks, even if you receive traffic as a result. Therefore, when you’re putting together articles for seeding, you need to make sure that they’re relevant to your audience and contain key brand terms and current topics. The ultimate aim of article seeding should be to place articles in front of people who will be interested in them, making them more likely to visit your site.
The verdict: Which is better?
It’s difficult to say which approach is better, as they’re both integral aspects of SEO. Online PR refers to a whole host of marketing activities, while article seeding is just one aspect of online PR that you need to think about. If you would like to find out more about online PR and article seeding, get in touch with Footprint to kickstart your online PR campaign today.