When it comes to real estate, you need to ensure new appointments from potential clients, listen to their problems, and eventually sell their homes. Not all this is so simple, especially filling the real estate sales funnel, but real estate cold calling services are the solution to your problem. Then, there are dos and don’ts of it.
Much of your accomplishment behind cold calling occurs from your sales pitch and the way you target. If you have little idea about it, here are three cold calling scripts to help you gain more clients:
1. A Script Measuring Client Interest
It helps in measuring your client’s interest in the real estate market. You need to have a more detailed perspective of the homeowners and when they’ve decided to put their house on sale on the property market.
Scripts like this work to pique client interest:
“Hey, I’m Alex with ABC Real Estate. Am I speaking to the homeowner?”
Once the client confirms, the script should run as:
“Well, that’s cool! I am calling because there are some buyers, who are searching for homes in your locality right now. Will you consider selling your property if a buyer shows interest in your property?”
This script is about planting the idea of selling a house in the client’s mind. Then, that is not enough because you also need to create a sense of importance during the call. When the script runs that there is an immediate buyer in the neighborhood, it piques a client’s interest.
2. A Script that Shows you as a Real Estate Expert
When you place yourself as an authority or expert in the property market, it builds trust between you and your clients. It is a script that humanizes an agent and reaches out to prospective clients, a way to develop relationships between buyers and sellers of homes.
Hi, I am Alex from ABC Real Estate and specialized in home selling in your neighborhood. I would like to know if you could find an ideal customer for your house on sale in the next one month. Are you open for a discussion?”
This script gets to the point right away and builds up a conversation about the local neighborhood mentioned above. Even if the prospect may not agree to sell, he or she will refer to their family or friends.
- A Script that Tells the Prospect about a Sale you Made Successfully
This script will let a prospect know that you have closed a real estate deal successfully, of late. It shows that you have the skills to achieve results.
The script runs as:
“Hey, I’m Alex, from ABC Real Estate. Are you the homeowner? I just called you to let you know that I have sold a villa down the lane from your house at (the property address). The market is great now and homes are selling in your area at good prices.”
This script will make the prospect think. If a neighbor’s house sold at a good price, the prospect will believe that his home could sell for that amount.
You can win in the cold calling game if you do more than just dialing random numbers. You need to convince you can sell a prospect’s home and clinch the best deal.