Podcasts are a type of audio show that you can subscribe to.
Podcasts can be about anything: news, sports, entertainment, food and drink, education, just about anything you want.
You can download or listen to them from your computer or phone. A podcast is like a radio show that you don’t have to tune in live.
What Are the Benefits?
Aside from being an educational experience by bringing knowledge into your earbuds, podcasts allow people around the world with similar interests have their voices heard.
They also allowed marketers to create a piece of marketing content that the user can get invested in without needing to give their full attention. A podcast can be listened to whilst doing the dishes or even on your commute.
Plan Out Your Podcast Before You Sit Down to Record
When people think about starting a podcast, they envision sitting down with a glass of whiskey and just talking about anything.
That could work for a personal podcast where you’re speaking to your audience in your living room, but when it comes to marketing, you need to have a plan and goals.
Otherwise, you’ll just be waffling while trying to remember what point it was that you wanted to make.
Get a Good Podcast Host
There are plenty of great podcast hosts out there to choose from. Melon has free and easy-to-use software to host your podcast.
A good host will help you with getting your podcast onto iTunes, Google Play, and other directories. You can promote your podcast to your audience and make money from adverts.
Update Regularly
Promoting your podcast is just like any other piece of marketing content. You need to keep it alive.
By updating regularly, you’ll keep your audience coming back for more content.
You can add interviews with people in your industry, as well as regular news round-up and any other content that is of interest to your target market. It’s also an excellent way to keep yourself topical.
Think About Where You Want to Be Heard
Before you even start recording, make sure that you’re uploading your podcast to the right place so that it will be picked up by the right audience.
You can use a service such as iTunes to pre-sort your podcast and make it easier for people to listen. They have a built-in feature that lets you see who has subscribed to your podcast and where they are located.
Choose a Good Microphone and Use a Pop Shield
A lot of people can get nervous when they first start recording their voice. The most important thing you can do to overcome this fear is to find a good studio microphone.
The best podcasting microphone is the one that’s going to fit in your face and around your mouth. It needs to be comfortable and easy to use.
When you’re recording, you want to keep it as quiet as possible. If you find that too much noise is going into your mic, then you’ll need a pop filter – this will stop all the sound from getting into your audio file.