When starting a wellness company, you may be trying to figure out what to do yourself and what to outsource to other businesses. It would help if you attained a careful balance of outsourcing the most cost-efficient tasks and managing the most beneficial tasks for you to control. As a new business owner, you may feel you need to do everything yourself, but your time is valuable, and there is only so much time in the day, so you need to learn how to delegate to survive. Additionally, outsourcing does not mean you won’t maintain control over your product. Instead, it means you are trusting professionals who have years of experience doing a specific task you need to be done for the growth of your business.
Here are three of the top perks to using supplement manufacturers for your wellness company.
Established manufacturers are already familiar with the expected standards for a supplement product. They have the equipment and processes for the safe production of high-quality supplements already in place. You can work with the manufacturer on your custom formulation, quality expectations, packaging, label design, and more. The manufacturer can work with you on every detail about your product line. You can choose capsules, soft gels, or gummies. You can select a manufacturer in the United States and work with the food and drug administration on the dietary supplement label and nutritional supplement standards. A manufacturer will already know the laws and regulations that apply to manufacturing supplements, so you don’t have to learn every detail or go through inspections.
Private label manufacturers are set up to allow their clients to increase and decrease production. As your business grows, your manufacturer will be able to increase output without a significant investment like you would need to if you were manufacturing supplements internally. It is essential when choosing a manufacturer to discuss their capacity and growth ability along with your short and long-term goals as a wellness brand. Having this conversation before signing a contract will ensure that you choose a manufacturer capable of handling your future growth. You can also establish early with the contract what the tiered pricing will be moving forward.
Work with a manufacturer that also provides warehousing and distribution services. You can work with marketing and product development while your manufacturer produces, stores, and ships out your products when orders are submitted. This will allow your focus solely on the business side of your brand. The more your manufacturer does, the more it will cost your company. However, taking on these tasks internally will mean considerable investment in equipment, real estate, and human resources that will cost more in the long run, in addition to dramatically increasing the amount of work that needs to be done and supervised.
There are so many facets to starting and running a supplement business. It would not be possible for one person to have their hand personally on every aspect of the business. As a business owner, your two options are to hire an internal management team that will help with the internal processes or outsource to a third party already working in that specific field of the business. Either option will come at a cost to the business, which needs to be carefully considered. However, outsourcing comes with the added benefit of peace of mind. You can focus all of your attention on other things knowing that the manufacturing of your product line is happening exactly the way it should. Routine check-ins with the manufacturer and quality control checks will provide an additional layer of assurance.