More and more affiliate manager vacancies appear on job search sites. This is not surprising, because the profession is in demand, albeit a new one. What is he, a good casino affiliate manager, what qualities and knowledge should he have and what duties should he perform?
What should a good manager be able to do?
The range of duties of an affiliate manager is wide. Such a specialist must have the knowledge and skills of related professions, such as a marketer, PR manager, advertising manager, and be able to communicate with clients. There are no problems with finding a job in this area, for example, a bookmaker affiliate pari match is always looking for a good affiliate manager. It provides favorable conditions for cooperation, but in return, the candidate must do his job perfectly and possess all the qualities of a good affiliate manager.
Each employer has its requirements, but there are also generally accepted functional responsibilities that a manager must cope with:
- searches for new partners, using a variety of methods of attraction;
- develops promotions and promotional materials for advertising campaigns;
- provides support and advice to partners;
- looks for channels with high-quality traffic and offers them cooperation;
- analyzes statistics of conducted campaigns or traffic.
Professional skills that an affiliate manager skillfully owns
The manager knows and correctly promotes projects, as a result, makes sales. Understands how marketing works in this area, namely CPA, CPS, CPL, and traffic. Understands how Google Analytics and Yandex.Metrica work. Experience as a webmaster is considered a big plus.
Where do they teach the basics of an affiliate manager?
The profession is new, she is about two years old. Universities do not teach this profile, but you can always do self-education. In this case, you should pay attention not only to articles or video tutorials on the Internet but also pay special attention to foreign specialized literature, since, for example, in America, there is now a real surge in the market associated with the affiliate manager profession. The easiest way to work in this area is for marketers who have been associated with working in the affiliate network.
How much does a good affiliate manager earn?
A good manager is in great demand among customer companies. If a manager has the necessary knowledge in his field, his income will only increase every month. The manager works remotely, that is, he can have his own time, and, accordingly, take on several projects, the payment from which will double. The affiliate manager receives a percentage. The fee is made depending on the type of affiliate program and tariff plan, but it is always calculated based on the following indicators:
- CPV – impression;
- CPA – action;
- CPI – loading;
- CPS – sales;
- CPC – transitions.
If you are a sociable person, understand marketing, understand the work of an affiliate network from the inside, are ambitious, strive for development, know how to sell services, and interest a potential buyer, then you can safely try yourself in the profession of an affiliate manager.