Dallas is the 9th largest city in the US and the third-largest in its state, with more than 1.2 million residents. And on the surface, the city is a flourishing hub for small to prominent entrepreneurs, aiming to gain a hefty portion of the market.
As such, now that the digital era has come, many companies and websites rely heavily on SEO in Dallas. However, while SEO is a staple for every successful business, some have become impatient. And unfortunately, some businesses have opted to ignore it in favor of more traditional PPC and social marketing. So, should you do the same?
Miss Out on a Large Amount of Traffic
As you may have noticed in the last few years, Google’s algorithm for prioritizing search results is constantly modified, and substantial updates are issued regularly. But fortunately, SEO provides the most consistent data, and this enables you to assess your site in various ways and adjust to changes according to Google’s algorithm.
So, the first thing that would most likely happen if SEO is removed is that websites would struggle to acquire quality traffic. Although your rankings may seem constant in the early months, you’ll eventually see negative changes in your metrics as it progresses.
You’re Giving Your Competitors Opportunity to Outrank You
Search Engine Optimization is a worldwide method that every successful business invests in. So, if you’re thinking of giving up on SEO, it’s worth noting that your competitors likely won’t. In fact, 61% of marketers say their main inbound marketing goal is improving SEO and building their organic presence.
So, by opting out of SEO, not only will you miss out on potential customers, but you’re also giving them the green light to walk right into your rival’s door.
Moreover, as you know, if any of your sites are at the top of the Search Engine Results Pages (SERPs), you should be aware that your competitors are intently watching you. Your competitors are constantly researching your every move and strategy and inventing new and inventive techniques to outrank you. So, don’t ever think about getting rid of SEO just because you want immediate results. Instead, keep in mind that SEO will surely pay off sooner rather than later.
You’ll Lose Credibility
Credibility is a beacon of hope for individuals who depend on you for a product or a paycheck. It gives them confidence that their time and money are being wisely spent. Meanwhile, according to statistics, top page results increase the possibility of potential customers clicking on your website, providing your firm with legitimacy, and increasing client confidence in your products and services.
And when you ignore SEO in Dallas and think about putting it to a halt, a significant proportion of potential clients will notice your lack of organic online presence. Yes, anybody can “pay to be recognized,” but no one can “pay to be ranked”. So, people are more inclined to trust the rankings you get via solid SEO. Nevertheless, you don’t want to jeopardize your company’s legitimacy, which underpins your passion!
By ranking on top of search results, you demonstrate that you care about your product, staff, yourself, and customers. And considering that the ROI is higher than any marketing effort, maintaining your site current and optimized doesn’t require much time or money. So, unless you’re planning to close your company, there’s no need to stop your SEO efforts and gradually fade out of search results.