The FIFA video game series, one of the most successful and recognizable sports video games in the world, underwent a significant rebranding in 2023. Speaking about football, you can play only on 1xBet if you want to get the best possible wagers on this sport.
For nearly 3 decades, the franchise was known simply as FIFA, a name synonymous with high-quality football simulation. However, this long-standing partnership between Electronic Arts and FIFA came to an end, leading to a rebranding of the series. It is possible to play on 1xBet, where you will get only the best odds when wagering on esports events too.
The new title, EA Sports FC, marks a new era for the beloved game. This decision was influenced by several factors, including financial disagreements, strategic shifts, and evolving industry dynamics.
An unsolved dispute
The primary reason for the name change was a financial dispute between EA and FIFA. You can bet on live esports events through 1xBet that also feature events with the new EA Sports FC too.
The licensing agreement that allowed EA to use the FIFA name was reportedly worth $150 million annually. However, FIFA sought to double this fee to around $300 million per year, a demand EA found excessive and unsustainable. There is a chance to make live bets on esports at the 1xBet platform, where plenty of sports games are covered too.
Additionally, FIFA wanted to limit EA’s commercial and creative freedoms, restricting their ability to explore new avenues and partnerships within the game. This financial strain and creative limitation prompted EA to reconsider its longstanding relationship with FIFA. The decision was not made lightly, as the FIFA brand had become deeply ingrained in the gaming community. It has sold over 325 million copies of the game since its inception in 1993.
What can be expected from this change
Beyond the financial aspects, EA’s decision to rebrand the game to EA Sports FC aligns with its broader strategic vision. Right now you can visit 1xbet.com.gh/live – live sports betting can also be made on esports events that feature games developed by EA too.
EA aims to leverage its established reputation and resources to create an even more immersive and expansive soccer gaming experience. The rebranding offers EA the flexibility to introduce 3 new things without being constrained by FIFA’s regulations, such as:
- features;
- partnerships;
- and innovations.
Speaking about FIFA, you can make live sports betting at 1xBet on football competitions organized by this entity too. The release of EA Sports FC 24 in 2023 already proved that many of the FIFA features that people know and love were retained.
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