Did you know that according to a 2020 survey, 60% of law firms spend a significant portion of their marketing budget on online marketing? That’s because everything that’s happened in the last 3 years has driven everyone to make a major change to everything being done online.
Because practically anything can be accessed online, law firms now have a greater need to invest in an efficient SEO strategy. If you’re a lawyer looking for an SEO agency, be sure they understand what you’re looking for and how they’ll get it done. But, before you can even consider what they’ll do for your legal practice, the first thing you should consider is how much should you really be spending on SEO?
How Much Should Your Lawyers Spend on an SEO Agency?
Working with an SEO agency for lawyers will undoubtedly cost you money, but it is an investment you must make. It’s also a given that the more money a law firm spends, the better the results. If you’re still trying to figure out how much you should spend on SEO, here’s how much you should really be spending. Although it varies depending on the agency and the services you’ll be using, here’s a rough concept to get you started with your budget planning.
SEO agencies for lawyers and law companies can cost anywhere from $2500 to $15,000 per month, depending on how much money the firm is prepared to invest and how big it is. Smaller or newer law firms, on the other hand, may be able to get by with less than $2,000 in legal fees.
If you notice a significant discrepancy, it’s because there is no perfect amount that can be applied to legal firms. There are a few things to think about. If you’re seeking an SEO agency that can provide you with the greatest services, you’ll want to focus on a narrowed target market, KPI evaluation, and other SEO-specific activities. Here are some more things to think about while planning your budget.
- The Number of Keywords
If you’ve done your homework, you know that keywords are one of the most crucial aspects of SEO. It helps you become more visible on the search results page by employing the proper keywords. If you’re considering using the keywords “personal injury lawyer Etobicoke” or “personal injury lawyer,” some SEO firms consider these to be simply 1 to 2 keywords, and this can cost as little as $2,500. The more keywords you use, the more money you’ll need to spend. Lawyers who instruct SEO agencies to utilize additional keywords can spend up to $10,000 per month.
- Website Design
It’s not only about keywords and rankings when it comes to SEO. It also covers more technical matters like website design and SEO. Because the website design is so complicated, most lawyers simply hire an SEO firm to do it. A well-designed website might cost anything from $7,500 to $25,000. Naturally, the costs will vary depending on how intricate or well-structured you want your website to be. Small to medium-sized law firms should be able to afford the pricing indicated above. Larger legal firms with more money to spend on SEO marketing can always spend more. Typically, each additional task you assign to the SEO firm will cost around $1,000. So, if you’re looking for a professional web designer in Toronto, or anywhere else in the world, you’ll have to invest.
- Improving, Rebranding, or Launching a Brand
When you’re thinking about your brand, it’s going to involve either a launch of a rebranded website, the development of a new logo, or it could involve strategies to help improve your brand. These all involve all the small and large activities. Some SEO firms charge by the hour so you could be paying around $150 to $300 per hour. However, the bigger the project, the more costly it will be and you could be looking at a price of up to $5,000.
- Content Marketing
Content creation is just as crucial as keywords in SEO. It’s not just about writing blogs when it comes to content marketing. There’s a lot more to it than that, including infographics, keyword insertion and research, SEO-optimized material, and long content of at least $2,000 words. Content marketing is a crucial component of SEO since it allows you to better engage your readers and potential customers. You’ll be able to enter crucial keywords and attach internal and external links to your content to help you rank higher. Content marketing might cost anything between $2,000 and $10,000.
- Local Competition
You may or may not spend more because of local competition. If, for example, another legal firm is more well-known than yours, you’ll need to step up your SEO game and spend more money. It may also be less expensive for you because the goal is merely your rather than an entire country. That’s normally how much you’ll have to pay, depending on how high you want to rank on a search results page.
What Should Be Included in Your SEO?
Now that you have a general idea of how much it can cost you when you invest in SEO, here are a few things you need to have in your SEO package. You’re paying thousands of dollars so make sure you’re getting what you’re paying for. Meanwhile, here are some things that must be present at all times:
- Local SEO
- Target and Research of Keywords
- On-Page SEO
The importance of SEO for your law practice cannot be overstated. You’ll have to spend a lot of money, so make sure you choose an SEO firm that meets your needs. Keep in mind that there is no predetermined price. SEO must be tailored to each business, which is why there is no set fee. Invest in a good SEO plan and a good SEO agency, and your company will improve. Remember to never be afraid of asking and telling your SEO agency what you want from them. Though they may not always agree with you, what’s important is that they’ll be able to work towards your goals.