For attaining the biggest outreach across the social media horizon, more and more people are using Instagram that offers huge convenience and plenty of opportunities to its users for engaging with their followers on the platform. Instagram’s incredible engagement rate is one reason for its soaring popularity as it overtakes its competitors by a fair margin. Add to this the business friendly features of Instagram that drive a large section of businesses toward the platform for gaining mileage in marketing. To judge the high engagement rate on Instagram, publish the same photo across Facebook and Twitter. On comparing the data, it will be clear why Instagram recorded more than a billion active uses in the short span of 10 years. Since the engagement rate translates into the number of followers, a higher engagement rate means more followers.
Another reason for the popularity of Instagram is because of using images only that hold much higher appeal to people of all ages. We love to see pictures rather than going through a page of text. When you post a captivating photograph that conveys some message that resonates with your audience, they respond with likes to express their feelings about the content. Any Instagram content of good quality that becomes visible enough starts gathering likes organically. It begins with a trickle but, with time, generates a steady stream that makes the content more popular, and it can even go viral. To cut short the time it takes for any content garnering organically, get real Instagram likes by purchasing it from some reliable company. It catapults the content to the trajectory of popularity.
Monitoring user activities
To deliver the best user experience, Instagram closely monitors the activities of all users in real-time to gather data about their online behavior. Unless Instagram knows users inside out, it will never be possible to meet their expectations, and it can dive away users from the platform. Gathering user data related to all activities and analyzing it is a huge daily task undertaken by Instagram and accomplished successfully using technologies like artificial intelligence (AI) and machine learning. The analysis provides insights about user behavior based on which Instagram works out some action plans to improve user experience. With enormous data handling and analysis capabilities, Instagram is on its way to becoming a tech company capable of handling Big Data in the future.
In this article, we will discuss the impact of AI on Instagram.
AI is making rapid strides, evolving very fast and becoming more sophisticated. The role of AI is expanding like never before. Instagram tracks each user every minute to gather insights about their behavior on the platform. Since the situations and circumstances impact behavior, online behavior can change in a flash. To stay on the top of their game, Instagram knows about its users like one knows the palms of their hands. It is no easy task to track user behavior because of the unstructured pattern of interactions between users and the platform triggered by spontaneity. The interactions are not only variable but quite complex too. AI makes the task of sorting, filtering, and analyzing information easy and fast, but the accuracy of the results makes the tools most reliable.
Since Instagram is a visual platform, it has relied heavily on AI and machine learning to augments its capabilities in understanding users and introducing new features the proved superior user experience. Human analysis of images has never been reliable, and only automated processes that use AI can perform the task with deft accuracy. The technology of image recognition is more complex, but the deep learning generates from the use of AI allows Instagram to understand images better as well as the message conveyed through it. Instagram can distinguish the features of pictures and discover the intent behind posting the photo so that it can cater to the right kind of people who would find it useful and enjoy viewing the content in their feeds.
Distinguishing between real and artificial likes
Buying likes is not new, nor is there any wrongdoing involved in it as long as the ‘likes’ have real people behind it like the ones available from Insta4likes.com. Instagram is aware of the process and maintains surveillance to ascertain whether the ‘likes’ are real or fake. By using AI, Instagram monitors the ensuing actions generated from the likes. Genuine interactions happen when the likes are from real people that generate engagement. On the other hand, fake likes are numbers that do not trigger any interaction between the people who provide like and the user. With the help of AI, Instagram analyzes the data gathered from the likes to understand if these are real or fake. Fake likes make no sense because it does not generate engagement which is the purpose of using Instagram.
Identifying important content
Instagram takes all measures to deliver the most relevant content to users in their feeds. It starts by identifying the content and judging its worth in relation to the user using some AI-driven tools. AI technology can analyze the content and determine its context concerning some words used in the text. Instagram is instrumental in judging the quality of captions of the images. Captions are integral to images, and appropriate captions are helpful for better engagement.
Instagram earns a lot from advertising because of its capabilities of targeted advertising by using AI. The information gathered across the platform provides much useful information for businesses. By keeping track of user engagement and search preferences, Instagram can sell advertising to companies and brands based on the preferred audience niche. It allows the companies to transmit their marketing messages to the prospects that show interest in the business.
Brands can target their advertising campaigns by choosing the audience that derives the most value from it and engages with the brand to start the flow of revenue. Instagram gains maximum mileage from AI to provide the best user experience.